In memoriam: Lou Ann (Branson) White
By Connie Lannan

In memoriam: Lou Ann (Branson) White

Lou Ann (Branson) White, 86, Lakewood, Colo., died Aug. 29. Trained as a nurse, she and her husband, Herb White, started Continental Divide Marketing in 1973.

According to her obituary, “for nearly 30 years, Lou Ann was the brains and Herb the brawn behind the successful company.” Her son, Herb White II, Golden, Colo., who serves as the ARA of Colorado associate member director, is now the president of the company. He caters to rental operators as an American Rental Association (ARA) independent manufacturer representative.

She is survived by her son, Herb (Michelle Kubik) White II; daughters, Carrie (John) Hintzman and Jennifer Reed; as well as six grandchildren.

There are no services planned, but her ashes will be returned to her childhood home in Indiana.

Connie Lannan

Connie LannanConnie Lannan

Connie Lannan is special projects editor for Rental Management. She helps plan, coordinate, write and edit ARA’s quarterly regional newsletters, In Your Region. She also researches, writes and edits news and feature articles for Rental Management, Rental Pulse, supplements, special reports and other special projects. Outside of work, she loves to bake for others, go for walks with her husband and volunteer for her church and causes she believes in.

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