ARA resources ‘truly, truly helpful’ for industry Market Mover
By Brock Huffstutler
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ARA resources ‘truly, truly helpful’ for industry Market Mover

Following a revenue growth trajectory that placed it on Rental Management’s list of Market Movers for the event rental segment, Mainely Events in Biddeford, Maine, truly stands out in its field. The company’s office manager and American Rental Association (ARA) state chapter president, Elizabeth Lurvey, credits ARA resources as an important part of its success.

“Capen [Macomber, Mainely Events’ founder] was a tent installer but not a business owner before he established the company in 2017, and I had no rental experience,” Lurvey says. “So, I think the resources that we have had access to through ARA have truly helped us grow and maintain what we’ve been doing.”

Those resources extend to Lurvey’s ascent to the presidency of the ARA of Maine and the benefit she has received as a participant in the Mentoring Program, which is facilitated by the ARA Foundation.

“I’ve been on the ARA of Maine board of directors for a couple of years. Now I’m serving as the president and this is the second year I am participating in the Mentoring Program. I think that for any company really looking to grow, being able to fall back on ARA and those resources and not having to do everything from the ground up ourselves has been truly, truly helpful for us,” she says.

Lurvey says her mentor, Jeff Crotto, CERP, president, All About Events – Jacksonville, Jacksonville, Fla., who will become ARA president-elect in early 2023, was instrumental in pointing her to ARA member benefits that were spot-on for her company’s needs.

“There are a few things who I mentioned to him that I was struggling with, like job descriptions for when we’re ready to hire, missed rentals and things like that. He asked if I had checked out the Resources tab at ARArental.org. There were things I was able to pull off there and tweak for exactly what I needed. It was really nice and a lot less overwhelming in the middle of a season to not have to start something like job descriptions from scratch, and to know that the information is coming from people I can trust and who have experience in these areas,” Lurvey says.

Rental contract assistance is another ARA member benefit Lurvey has taken advantage of.

“We’ve also used James Waite for our contracts. This year we redid our rental contracts and those legal services have been really helpful as well,” she says.

Brock Huffstutler

Brock HuffstutlerBrock Huffstutler

Brock Huffstutler is the regional news editor for Rental Management. He writes and edits articles for ARA’s In Your Region quarterly regional newsletters, Rental Management, Rental Pulse and other special projects. Outside of work, he enjoys biking and spending time at the few remaining vintage record stores in the region.

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