Herc Entertainment Services partners with Canadian film studio
By Ashleigh Petersen

Herc Entertainment Services partners with Canadian film studio

Herc Entertainment Services — a division of Herc Rentals, Bonita Springs, Fla. — and Cinelease have entered into a partnership with Studio Toronto in Toronto. With its 10 sound stages and a footprint exceeding 300,000 sq. ft., the studio is now the largest fully enclosed studio in the greater Ontario area.

“We are pleased to enter into this strategic partnership with Herc Entertainment and Cinelease. There is a shared unified vision and alliance all partners bring to the table with the common goal of making Toronto a global production hub. Together we have made long-overdue improvements and rebranded this amazing production space into one that allows full creative freedom,” said Frank Sicoli, CEO, Studio Toronto.

“Partnering with Studio Toronto provides a perfect opportunity for us to leverage the specialty equipment in our fleet,” said Mark Lamberton, vice president, Herc Entertainment Services. “When we welcomed LRX and Dwight Crane to the team, we knew that marrying the services of these well-established Canadian companies with our industry heritage would create an ideal filmmaking experience for local filmmakers.”

Toronto-based Dwight Crane and LRX were acquired by Herc Rentals in 2021. With the backing of Herc Entertainment Services and a rich history in the Canadian film industry, both Dwight Crane and LRX have been able to make their services more accessible to filmmakers through an increased inventory and new, broader reach. LRX products have been fully integrated into Cinelease’s inventory of premier lighting and grip equipment.

Cinelease and LRX are both owned by Herc Entertainment Services, the creator of matte black heavy equipment designed exclusively for productions.

Ashleigh Petersen

Ashleigh PetersenAshleigh Petersen

Ashleigh Petersen is the digital communications manager for Rental Management. She writes news and feature articles, plus coordinates the monthly Safety Issue and several sections in the magazine. Ashleigh loves spending time with her husband and young son, baking, gardening and listening to true crime and comedy podcasts.

Other articles by Ashleigh Petersen
Contact author

Contact author


Don’t miss the latest news from the equipment and event rental industry. Click here to subscribe to In Your Region. Also, be sure to sign up for a free subscription to Rental Pulse and Rental Management magazine.


An official publication of the American Rental Association.
Produced by Rental Management. Copyright © 2022 Rental Management all rights reserved